We’ve noticed apartment traffic from Facebook to our
websites is going down. We share apartment community blog posts on our clients websites timeline for SEO benefit,
and the number of visitors we attract to our sites has dropped in the past year-and-a-half. Overall, website traffic
is going up and notice an excellent growth in organic search. Facebook is a resident engagement play. The benefit is
that they share how much they love living in our communities and there for a referral platform. Increase sharable
content, use influencers and engage heavily with each person that posts or comments. I have found that Facebook is
more time consuming these days to achieve the same traffic to our websites. We are spending much more time on other
social media platforms and is now also becoming a new essential strategy Has your strategy changed this year? Let me
know.